Objective: The Films on the Move action shall encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors in particular to invest in promotion and adequate distribution of non- national European films. Expected Results: • Development of pan-European theatrical and/or online distribution strategies for non-national European films. • Increased investment in theatrical and/or online promotion and distribution of non-national European films in view of expanding audience reach. • Develop links between the production and distribution sector thus improving the competitive position of non-national European films on a global market Description of the activities to be funded under the call for proposals: The activities to be funded are campaigns for the pan-European theatrical and/or online distribution of eligible European films, coordinated by the sales agent of the film. Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.
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