<p>The NEB Academy | Fashion Shift call supports the transformation of the European fashion industry by funding collaborative consortia that develop and scale circular, regenerative and responsible business models grounded in the New European Bauhaus values of sustainability, inclusion and beauty.</p><p>Projects should build on existing businesses, pilots, initiatives or proven concepts that are ready to be developed, deployed or scaled through meaningful collaboration. Activities may focus on different parts of the fashion value chain, including design, material sourcing, production, distribution and end-of-life management, and should generate measurable environmental, social, societal and market impact.</p><p>The call aims to bridge the gap between creative vision and market reality, supporting a more sovereign European fashion ecosystem moving beyond fast fashion through shared responsibility, innovation and cross-sector collaboration.</p>